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Joan Roberts Consulting
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Choice Architecture
I am ambiguous about sharing with you the book I am reading right now. It’s called Nudge: Improving Decisions about Health Wealth and Happiness, by Richard H Thaler and Cass Sunstein. But I think those of us who serve the public, are not very conscious about the choice architecture we design into the programming and form filling procedures. Nudges can be as much a policy instrument as legislation but are also used by the private sector to nudge our purchasing decisions.
I am ambiguous because the authors relate their ideas through an ideology called libertarian paternalism. Both terms, libertarian and paternalism make the hair on my arms stand on end as they are associated with the right wing of the political continuum. But the authors believe this ideology can be the basis for bipartisanship in the US and since reading most of the book I find many of their ideas are human positive and of real value to people like health promoters and equal rights advocates.
Their thesis goes like this: regular human beings can’t handle all the choices they are provided with in daily life. There is just too much time needed to process all the information (much of it unintelligible) that is necessary for good conscious decision making. So much of the time people just choose the default choice. So if their favorite show comes on the CBC Monday night at 8 they stay tuned to that channel for the rest of the evening. This default decision saves them the trouble of looking over the TV guides. The opportunity for change comes for decision makers to build in healthy choice for the default choice. Other examples of choice decisions include where dieticians position healthy food choices on the cafeteria shelves to offset the default choice for junk food to nudging people to save rather than spend macro-economic policy.
The book contains lots for health promoters and change agents to mull over. The authors discuss bad nudges and advocate for transparent rules of engagement. This book provided me with a different way of looking at change and lots to think about.
I am ambiguous about sharing with you the book I am reading right now. It’s called Nudge: Improving Decisions about Health Wealth and Happiness, by Richard H Thaler and Cass Sunstein. But I think those of us who serve the public, are not very conscious about the choice architecture we design into the programming and form filling procedures. Nudges can be as much a policy instrument as legislation but are also used by the private sector to nudge our purchasing decisions.
I am ambiguous because the authors relate their ideas through an ideology called libertarian paternalism. Both terms, libertarian and paternalism make the hair on my arms stand on end as they are associated with the right wing of the political continuum. But the authors believe this ideology can be the basis for bipartisanship in the US and since reading most of the book I find many of their ideas are human positive and of real value to people like health promoters and equal rights advocates.
Their thesis goes like this: regular human beings can’t handle all the choices they are provided with in daily life. There is just too much time needed to process all the information (much of it unintelligible) that is necessary for good conscious decision making. So much of the time people just choose the default choice. So if their favorite show comes on the CBC Monday night at 8 they stay tuned to that channel for the rest of the evening. This default decision saves them the trouble of looking over the TV guides. The opportunity for change comes for decision makers to build in healthy choice for the default choice. Other examples of choice decisions include where dieticians position healthy food choices on the cafeteria shelves to offset the default choice for junk food to nudging people to save rather than spend macro-economic policy.
The book contains lots for health promoters and change agents to mull over. The authors discuss bad nudges and advocate for transparent rules of engagement. This book provided me with a different way of looking at change and lots to think about.
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